The 2025 Liderpack Awards have once again put the spotlight where the market needs it most: on real, scalable, sustainable solutions that transform the packaging experience from the shelf to end of life. Among this year’s winners is SIRIUS, the sandwich pack from Grupo Tav Food (Ecoocel), recognized for its value proposition: heat-sealable, biodegradable, and compostable, with a design that extends product shelf life and delivers tangible advantages for retail and foodservice operations.
What Are the Liderpack Awards, and Why Are They a Barometer of the Industry?
Liderpack is Spain’s leading competition specializing in packaging and POP (Point of Purchase) displays. It is organized by AES Packaging – Graphispack Asociación and Hispack trade fair (Fira de Barcelona), with a multidisciplinary jury assessing originality, ergonomics, innovation, creativity, design, manufacturing process, materials, and sustainability. Beyond honoring the year’s best solutions, the contest acts as a passport to international recognition by selecting entries to represent Spain at the WorldStar Packaging Awards (World Packaging Organisation, WPO) and, in parallel, university projects for WorldStar Student.
The 2025 edition honored 31 companies for proposals that show the market’s maturity toward circular, efficient solutions. In numbers, the jury granted 47 awards in Packaging, 15 in POPAI–PLV, and 18 in the Young Design category, consolidating Liderpack as the national barometer for creativity, functionality, and environmental commitment.
SIRIUS: the sandwich pack that sets the standard
SIRIUS was created to solve a complex equation: product preservation + operational efficiency + measurable sustainability. In its decision, the organization highlighted its heat-sealability, biodegradability, and compostability, and its ability to extend sandwich shelf life, a key attribute to reduce in-store waste and improve the consumer experience.
From Ecoocel, Grupo Tav Food’s sustainability brand, SIRIUS is presented as a new generation of sandwich packaging that raises the bar for eco-innovation. It ensures exclusivity and protection of the innovation and strengthens the company’s position as a technological benchmark in the category.
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What Makes SIRIUS Different
- Responsible material selection: designs based on natural fibers and compostable solutions that facilitate end-of-life recycling compared to complex multi-material structures.
- Sealing and freshness barrier:Heat-sealability provides a secure, consistent seal suitable for high-speed operations, offering benefits in terms of shelf life and food safety.
- In-store efficiency: a format optimized for display and handling on the shelf; its stability and visibility improve product facing and reduce restocking time. (Inference based on heat-sealing attributes and sandwich formats in retail)
- Traceability and ESG Initiatives: SIRIUS is part of Grupo Tav Food’s sustainability and circular economy roadmap, which features the ecoocel brand in response to the demand for compostable and recyclable alternatives that make a real difference.
The importance of this Award, beyond the trophy
Recognition at Liderpack doesn’t just celebrate design; it validates industrial feasibility. The 2025 edition spotlighted unmistakable trends: reduction of virgin plastics, monomateriality where viable, compostable and recyclable solutions, and operational improvements that enhance point-of-sale productivity.
The juries highlighted developments that replace grouping films with board, pursue reuse in leisure contexts, and explore ultralight recycled-material sleevings—context in which SIRIUS stands out for tackling food waste via longer shelf life and for offering a compostable pathway for a high-turnover packaging type.
For manufacturers and retailers, this translates into three impacts:
SIRIUS in Ecoocel’s strategy: design for end of life
At Grupo Tav Food, we believe in a simple idea: the best packaging is the kind that fulfills its purpose with the least possible impact throughout its entire life cycle. SIRIUS embodies this philosophy by combining food protection, logistical efficiency, and responsible disposal (compostability) in a single product design.
- Design for recyclability/compostability: Reduce unnecessary layers and prioritize fiber solutions with compatible sealing.
- Material optimization: fewer grams per functional unit without compromising rigidity and sealing. (Principles outlined in the Tav Food Group’s sustainability strategy)
- Clear communication to users: icons and messages that encourage proper sorting and recycling. (Industry best practices aligned with the trends highlighted by Liderpack 2025)
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From Liderpack to WorldStar: international projection
A key value of Liderpack is its connection with the WorldStar Packaging Awards, the sector’s leading global showcase. Winning and jury-selected projects in Spain compete internationally, accelerating adoption and providing benchmarks for new developments. For SIRIUS, this recognition strengthens its scalability potential with European retail chains and foodservice operators seeking compostable, high-performance solutions.
The 2025 Liderpack Awards confirm that sustainability is now synonymous with performance. SIRIUS, by Grupo Tav Food (Ecoocel), represents a market-ready solution that addresses real problems—shrink, freshness, efficiency, and end of life—with ecodesign criteria and innovation protection. It is exactly the type of packaging the sector needs to accelerate the transition toward a truly circular economy.
We will continue working with our clients to scale SIRIUS and other Ecoocel solutions that improve environmental footprint without compromising quality or competitiveness.